On top of developing a manifesto for Russian Football, a tone of voice guide for Nike Concierge, newsletters, and seasonal landing pages for nike.com, I worked on the first shoppable Google Hangout for the brand.

— Manifesto and TOV guide available upon request.

In 2015, ANZ Bank sponsored the Spectrum Now Festival in Sydney. To make sure their partnership wouldn’t be missed, we turned the city blue. From empty retail stores to parks and malls, we built blue stages everywhere in Sydney, giving the chance to hundreds of unknown artists to be a part of the festival too, not just by attending the events, but by being the events.

ANZ Blue Rooms were such a success that they’ve been on the official program of the festival since then.

To promote the Orange Cloud and its three main functions “saving,” “accessing,” and ‘sharing,” to existing consumers who have but don’t use the service - we asked extraordinary magician Dan White to create 3 tricks that could only be done thanks to the cloud.

I was lucky to be part of the big team of 72&Sunny Amsterdam & Los Angeles creatives who brought to life ‘The World Can Work Better’ (a mammoth campaign of 12 films — 5 for the USA, 3 for the UK, 3 for France, and 1 for the Netherlands), leading the development and production of the French films.

I helped the brilliant ethical supermarket redefine their tone of voice, and develop copy for newsletters, social, digital ads, and merchandising.

I helped 72 & Sunny Amsterdam develop the campaign for Google Home France. It involved finding the end line, coming up with some scripts, shooting some films and writing the copy for prints, banners, and social.

I worked with Left Productions to help Asus introduce its new innovations in a series of films that pay tribute to the many innovations that have inspired and keep inspire them on their journey In Search of Incredible.

To give women a good reason for using Treatwell, we produced a series of films that show the thinking process behind a booking, with amusing situations that most of us can relate to when it comes to our relationship with beauty.

Over the years, I have worked closely with Budweiser’s in-house creative agency to develop ideas and copy — for social, websites, banners, apps, ooh, case studies, internal comms, or activations — in English and French, for Stella Artois, Budweiser, Corona, Tripel Karmeliet, Leffe, Victoria and Ginette.

Here is the website I worked on for Tripel Karmeliet.

To promote a Sign Language organisation that offers lessons to non-deaf people, we partner with a rapper and subtitle his gestures - with what they actually really mean in sign language - on his video clip. 

To demonstrate that the North Face sells the most efficient winter clothes, we install a very special fitting room in the jackets department of the Galeries Lafayette in Paris. The fitting room is an airlock simulating, in real time, the weather conditions of any city in the world.

Customers can compare several jackets in different cities, and see that the North Face offers the best answer to cold winds and rainy days.

In this series of viral films to promote a new generation of Lancaster products, we play a little game of truth and dare with a woman who doesn't want to have to change her behaviour depending on the sun rays, uv lights or pollution.

A few years ago, I worked directly with Viber on a few projects (scripts, mobile banners, press releases, etc). This film promotes Viber's newest functionality: Secret Chats.

To promote iWealth (DBS’ app for its wealthiest clients), we partner with IBM Watson to predict people’s future. The system generates very realistic timelines based on the user’s personal data and the statistics of similar demographics. 

In 2014, Van Cleef and Arpels asked us to tell the story of their extraordinary Midnight Planetarium timepiece - a watch that shows the solar system running at its real course.

We came up with an experience that allows users to generate their own version of our film.

— Request password [margotnoel.work@mail.com]

To introduce Van Cleef & Arpel’s 2015 collection, we reimagined the brand’s universe for the digital world.

The collection is displayed in context, in a real-life ephemeral garden. In control of the camera’s movements via their laptops, users can visit the garden at their own pace, immersing themselves in a world where diamonds, clovers, sapphires and ladybugs are closer than they’ve ever been.

— Request password [margotnoel.work@mail.com]

In 2016, Bugatti released the new Veyron. Prior to the launch, we were asked to find a way to startle the world on the topic.

We collaborate with artists, architects and engineers, giving each of them the opportunity to develop an installation revolving around the car, with one constraint: they can only reveal a tiny part of their choice (a piece of the bodywork, a rear mirror, a license plate, half of a wheel, its sound…).

For the launching of the Clio RS - a limited edition for the modern woman - we partner with Fashion Designer and notorious geek Hussein Chalayan to create the keys of the future: a range of innovative accessories (sunglasses, clutches, jewels, leather gloves, phone case...) able to open the car.

With 15 years of experience working for advertising agencies and businesses around the world, I am lucky to have worked for almost every industry there is, on almost every type of brief there is.

Please, feel free to get in touch if you would like to see more tone of voice guides, editorial guidelines, digital activations, social campaigns, print campaigns, films, naming, webcopy, emailing, social ads, product descriptions, director’s notes, scripts, headlines, taglines. B2C and B2B. ATL and BTL. In English or French. Or both.

Being a French native, I have helped many brands with transcreation, translation, localisation, or even with some consulting, helping them how to get it right with the French market.

I also have an extensive collection of what I call Poem for Brands (also known as Manifestos).