For the launch of its latest fragrance “Belle", Nina Ricci orders five erotic novels from international authors. The stories are brought to life in the form of poetic and multi-sensorial readings through an exciting video experience on Nina’s website. 

THE EXPERIENCE

Although the physical versions can be purchased or won through competitions as a limited edition,  the erotic novels are released online, chapter by chapter. Users can shorten the time between two releases by sharing the experience on social.

EXTENDING THE CAMPAIGN

We put the erotic novels out in the world: leaving them on benches and underground seats for people to find them; hiding extracts in magazines; and writing quotes with invisible ink that can only be revealed by the perfume itself.